The Drawing Board
We designed the logo for The Drawing Board, a local art supply and framing shop, about 20 years ago. At the time the owners wanted to suggest “traditional” and “custom” with their logo. We approached the brand using a serif font and used a graphic element that would be found on classical frames. Fast forward twenty years and the store now has a new owner, Liz Walsh. The former owners were ready to retire and hand over the reins and Liz was the perfect match. She came to us wanting to refresh the logo and overall branded outreach materials. The goal was to not lose brand equity but at the same time let folks know that there is a new owner and new things happening.
We changed the font to a more contemporary and less “conventional” style, updated the colors and retained the graphic element folks have learned to recognize.
We wish Liz and the staff luck and look forward to the news things happening at The Drawing Board.