We are proud of our long relationship with the good folks at Harvard Forest. Our work with them includes report design, figure creation and overall branding strategies to help them spread their mission of conserving the forests, farmlands and communities of New England. Our work to distill the research, data, and science collected by Harvard Forest has resulted in a series of reports that are beautiful, informative, and inspirational. We look forward to many more collaborative projects to help them with their critical work.
The Living Observatory (LO) is a field research center serving a consortium of university faculty and research scientists, artists, educators, and volunteers. This amazing group seeks to document and reveal the restoration and recovery of a former cranberry bog for the benefit of the academic community, restoration practitioners, and public.
While working with LO to develop their outreach materials we were impressed with their dedication to the Tidmarch Restoration Project and the way forward to create a “living observatory” that will benefit both current research and future generations of students, visitors and wildlife alike.
The Biodiversity Research Institute (BRI) is headquartered in Portland, Maine, but their reach is worldwide. Their mission, “…to assess emerging threats to wildlife and ecosystems through collaborative research and to use scientific findings to advance environmental awareness and inform decision makers” fits right in with RavenMark’s own mission. From creating their logo and brand to developing books, reports and brochures, we have taken comfort in knowing that the outreach efforts of BRI will result in real change in the world through environmental research and conservation.
And Again: Photos by John Hirsch
At the Harvard Forest in Petersham, Massachusetts, scientists, researchers, students and scholars from across the region have conducted experiments and collected data on the natural environment for more than a century. Their goal is to understand and aid in their conservation vision of retaining the many benefits of the region’s forests and farmland for future generations.
John Hirsch, a photographer and educator, became aware of the work being done at the Forest through an article he saw in the New York Times. As John states, “It became clear that this work was both visually compelling and material to the contemporary dialogue about land and water use, as well as global warming.” His photo essay became the source of material for his book “And Again.”
We were thrilled be asked to help John create this beautiful documentary of the work being done at Harvard Forest.
North Branch Nature Center
The North Branch Nature Center’s mission is to connect people of all ages with the natural world. As stated on their website, “Our 28-acre preserve of forest and fields is nestled in a gentle bend of the North Branch of the Winooski River, just two miles from downtown Montpelier. North Branch is firefly light sparkling in a child’s eye. It is a circle of naturalists exploring the secrets of warblers and willows. And it is a quiet place to walk or ski, swim or sit, or simply relax beside the river.”
As NBNC’s programs expanded, and they were able to raise much-needed funds for a major expansion, they came to us to help rebrand their materials and communicate the exciting changes happening at the Center.
RavenMark did a complete review of the materials and developed a brand guide, redesigned all of their publications, and developed their website. The rebranded and fresh material reflects the exciting way ahead to help NBNC fulfill their mission.
The Drawing Board
We designed the logo for The Drawing Board, a local art supply and framing shop, about 20 years ago. At the time the owners wanted to suggest “traditional” and “custom” with their logo. We approached the brand using a serif font and used a graphic element that would be found on classical frames. Fast forward twenty years and the store now has a new owner, Liz Walsh. The former owners were ready to retire and hand over the reins and Liz was the perfect match. She came to us wanting to refresh the logo and overall branded outreach materials. The goal was to not lose brand equity but at the same time let folks know that there is a new owner and new things happening.
We changed the font to a more contemporary and less “conventional” style, updated the colors and retained the graphic element folks have learned to recognize.
We wish Liz and the staff luck and look forward to the news things happening at The Drawing Board.