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The Raven and the Mark

Why the Raven?

In human mythology the raven is both reviled and revered. It is believed to be an omen of death and the creator of the Earth, maker of wind, sun, and stars.  But as a creature in nature it is a mere marvel. It has an uncanny intelligence to solve complex problems — even outwitting humans at times.  These highly intelligent birds figure out complex problems in unfamiliar situations. Their wit and sense of fun, touched with a bit of mischief, is amazing. Watching them roll around in the air doing aerial acrobatics is a thrill. When it comes to working for a living, they are resourceful and work cooperatively with other animals to survive. Their relationship with predators, especially wolves, is legendary.  All these are attributes we admire.  And as a symbol of our work we couldn’t be more honored.

See PBS Nature program on “Raven Intelligence”

Why Mark?

This is a small word with a wealth of meanings. A mark can guide a traveler across unfamiliar territory. We guide clients through what is also often an unknown landscape of decisions and choices — a maze as bewildering as South Dakota’s Badlands. A mark is a target, and certainly we aim for those whether it is a deadline or tagline. A mark is a standard of performance. Then there is the printer’s mark which was used in the 16th century as a professional trademark. And finally, “mark” as a verb means to leave something behind, to make an impression.

{ 1 comment… read it below or add one }

Susan Cember June 24, 2011 at 5:33 am

I love your website. Very thoughtful, informative and convincing on why Ravenmark is a great company to use for one’s printing needs. Just one typo I saw (see below), which I’m sure you will correct pronto:

Too Slow. True printing is not instantaneous, but it is much more enduring. You can’t click away from print. Important information stays around longer and is absorbed better. A brochure in a doctor’s office telling women about breast cancer or an environmental report on a coffee table are picked up a read – not skimmed. Because it is more permanent, more thought goes into preparing a printed piece. And, finally, new high-quality digital printing has made the process a lot faster.

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